Managing World’s Largest Missed Call Led Campaigns
Over the years, we have managed world’s largest missed call led campaigns where millions of consumers have connected with the brand.
Missed call is one of the most popular medium for capturing user response at no cost either to consumer or brand. Historically, we Indians prefer giving missed call right from the early days of mobile communication; this consumer behaviour has been capitalized by brands as they embedded the missed call solution in their consumer connect campaigns.
Be it capturing the user interest, user registration, event participation, information gathering, or service opt-in. This solution is most efficient and quick. Followed by missed call, SMS and/or voice call can be initiated by system to give confirmation to the consumer.
There is no call cost to either the consumer or to the brand for conducting missed call led campaign.
Missed call is most easy and quickest form of showing interest or participating in the consumer connect campaign.
No workforce is required to manage the campaign; the channels are available 24 x 7 for consumers.
Missed call is the first step of the campaign with multiple further engagement options such as response SMS, simple call back, detailed IVR, winner declaration and lot more can be included.
Detailed analysis of the campaigns as well as performance tracking of different promotional mediums is done on the basis of participations received through missed call. Numerous data intelligence helps in promotions as well as budgetary.
Godrej wanted to reach out to the market of UP and Bihar with a unique concept for kids through which they get to learn English language and also explore the unique features of its products.
The rural marketing structure is not uniform in all parts of the country. The type of structure prevalent in a particular State or Region depends on various factors like the state of development of agriculture, condition of transport and communication facilities, purchasing power of population, etc.
BJP conducted a nation-wide membership drive inviting people from all communities to give a missed call and join the party. One of the objectives was to build a seamless platform through mobile and web medium for user registration. The campaign would help in creating unique membership number of user with general information.
CIL welcomed the unique idea of BJP membership drive and dedicated a unique missed call number to join the party. The number on which one has to make missed call is: 8980808080. On dialing this number, the call will be disconnected automatically.
The campaign was launched in the selected multiplex movie theaters in Delhi to highlight night-vision feature of Nokia Lumia phone. In the campaign, the audience coming to watch the movie was engaged to highlight the phone feature. In the intermission time, one actor from the main screen who is stuck in a basement area gives a call randomly to one of audience.
Over the call, the actor clicks photo of dark basement from his Nokia Lumia Phone and ask for help by asking direction to move – left / right. As per the voice command from audience, the actor will go and finally comes out of basement by the help of user seating in multiplex.
To make Kelloggs’/cereals fit culturally and to change people’s perception of looking at it as an instant food product instead of a filling breakfast option.
CIL created one number solution by mapping Missed call, WhatsApp, and SMS on single 10 digit number for easy management. Our Tech team also designed advanced MIS Dashboard segregating responses from different channels to organize entire campaign.
Rural India is a challenge and an opportunity for beverage brands. Through Tata Tea Gaon Chalo, campaign, the brand wanted to initiate its rural distribution initiative With this they wanted to not just reach out to these markets, but do so in an innovative way that provided livelihood opportunities for people there. The Gaon Chalo model has proven very effective and currently covers over 74,000 villages across 19 states.
CIL integrate Tata Tea Agni and Josh Gaon Chalo Campaign over Mobile Radio in UP East for two months. The Campaign was driven in two ways:
The campaign aimed at engaging its fan base with a brain teasing clues and hints with an integrated approach. With this, brand also intended to gratify the participants with Pepsi and IPL freebies such as Talktime, Pepsi T-Shirts and IPL tickets.
CIL offered complete activity management covering technical execution, backend, & front end customer support. We generated over 300 Million unique codes which were published on PepsiCo products for consumer participation. Our Technical team also designed randomizer to declare winners for Talk Time, T-shirts, and IPL Match tickets winners.
Through the campaign Rally for Rivers, the organization wanted to provide a comprehensive solution to save India’s rivers which is unique in its structure as a primarily economic program with a significant ecological impact.
CIL provided number 80009 80009 on which missed call and WhatsApp were activated to the support of Rally for Rivers where, people can join the cause by giving missed call to the Number.