Nokia Lumia Launch

About the Campaign

The campaign was launched in the selected multiplex movie theaters in Delhi to highlight night-vision feature of Nokia Lumia phone. In the campaign, the audience coming to watch the movie was engaged to highlight the phone feature. In the intermission time, one actor from the main screen who is stuck in a basement area gives a call randomly to one of audience.

Over the call, the actor clicks photo of dark basement from his Nokia Lumia Phone and ask for help by asking direction to move – left / right. As per the voice command from audience, the actor will go and finally comes out of basement by the help of user seating in multiplex.

Campaign’s Objective

Through this campaign, the brand wanted to highlight the unique night-vision feature of Nokia Lumia Windows phone which was recently launched in Indian market.

CIL’s Solution

CIL implemented voice recognition technology and developed application for live interaction and action between user seating in multiplex and actor asking help from the main screen. The voice recognition technology allowed live action and created craze among the audience for Nokia Lumia Phone.

The unique and innovative campaign was first ever kind of campaign combining voice recognition technology for real time interaction and action on the multiplex screen.

Outcome

• •   Most engaging campaign which created WOW with a surprise element during the movie among the audience.
• •   The campaign was so catchy, that interval timings of movie shows were increased so viewers can enjoy the campaign.
• •   This was the first ever campaign that combined mobile phone, voice recognition, and live interaction with multiplex screen. The campaign was very successful and created wow factor among the youth and other participants.