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Voice is the most preferred medium of communication among the Indian consumers. It is considered to be the most reliable and quickest form of communication for reaching out to mass audience in shortest possible time. Over the years, many communication platforms have emerged but the significance of voice communication is ever increasing. Be it urban areas covering metros and mega cities or be it semi-urban and rural areas, voice has its equal impact on the Indian consumers. With the language customization as per the geography, voice gives edge to the brand in customizing communication with the localized preference.
Cosmic Information & Technology is a leader in voice-based platforms. We have largest single location carrier grade telecom infrastructure from all leading telecom operators for delivering most successful voice campaigns.
Most cost-efficient campaign delivering platform
Target your prospects PAN India without any geographical limitation
Connect with millions of users almost in no time
Multiple options of consumer engagement through voice
Women form 49% of the voter base of our country. Yet most of them are completely unaware about this statistic and the power it connotes. Tata Tea Gold’s latest campaign aims to educate women and the rest of the country about this statistic and show them the impact it could have.
CIL offered Missed call and interactive automated IVR for interested women offering voting help and guidance through IVR. With this, CIL also provided mapping of Pincode and shared profile of candidates who were contesting election.
To make Kelloggs’/cereals fit culturally and to change people’s perception of looking at it as an instant food product instead of a filling breakfast option.
CIL created one number solution by mapping Missed call, WhatsApp, and SMS on single 10 digit number for easy management. Our Tech team also designed advanced MIS Dashboard segregating responses from different channels to organize entire campaign.
The campaign aimed at engaging its fan base with a brain teasing clues and hints with an integrated approach. With this, brand also intended to gratify the participants with Pepsi and IPL freebies such as Talktime, Pepsi T-Shirts and IPL tickets.
CIL offered complete activity management covering technical execution, backend, & front end customer support. We generated over 300 Million unique codes which were published on PepsiCo products for consumer participation. Our Technical team also designed randomizer to declare winners for Talk Time, T-shirts, and IPL Match tickets winners.
Lifebuoy wanted to drive hand-hygiene behaviour change to reduce the incidence of illness and child deaths in rural India. Our data-led Infection Alert System proactively alerted consumers via mobile when they were most vulnerable to fatal diseases.
Our solution was to create a data-led infection alert system to help Lifebuoy proactively educate consumers when they are most vulnerable to fatal diseases and activate it through mobile which has the highest reach in rural areas.
WhatsApp wanted to create awareness regarding the fake news spread across the country. It wanted to communicate the need of users to identify or how to identify whether the news forward it to them is fake news for its genuine.
For reaching out to mass audience, WhatsApp used CIL’s vast database. They reached out to the target audience through voice calls in order to create awareness regarding the fake news spread.