AugmentR AR Solution for Political Campaign Enhancement

About the Solution

Client: YSRCP political party

Industry: Campaigning and Engagement

Product Used: AugmentR Augmented Reality (AR) Platform

Deployment: AR-enabled Newspaper Ad.

Purpose: To elevate voter engagement and communication through immersive AR experiences during campaign activities.

Campaign’s Objective

Enhanced Voter Interaction: Create a deeper connection with voters by transforming tra- ditional newspaper ads into interactive experiences.

Information Accessibility: Provide voters with instant access to key messages, through AR.

Innovative Engagement: Utilize cutting-edge AR technology to stand out and capture the attention

CIL's AugmentR Solution:

Interactive Campaign Material: Enabled the transformation of static newspapers into dynamic AR experiences that delivered personalized message to voters.

No-App Requirement: Offered a frictionless experience with a simple scan-based AR solution,ensuring widespread accessibility for all voters without needing a separate app.

Data-Driven Insights: Provided analytics on user engagement.

Storytelling: Used immersive AR storytelling to highlight the party's vision in a compelling and engaging format

Outcome

Increased Voter Engagement: Notable rise in voter interactions and interest.

Improved Campaign Reach: Expanded the party's visibility and reach.

Data-Backed Strategies: Empowered the campaign team with actionable insights based on engagement patterns.

Innovative Campaigning: Utilizing modern technology to connect with the public and create memorable interactions.

Successfully reached 2 million households moments before they exercised their voting rights. You too can witness this phenomenon firsthand.

An average time of 5.36 minutes spent on the campaign page indicating a strong level of engagement from the audience.