World Tobacco Day Interactive Awareness Campaign
Microsite Banking and Finance
About the Campaign
For World Tobacco Day, Ujjivan Small Finance Bank partnered with CIL to create an interactive QR-led awareness experience that helped users understand the true financial cost of tobacco consumption. Instead of relying on conventional awareness messaging, the campaign encouraged users to interact with their own spending data and visualize the potential financial impact of tobacco expenses.
Campaign's Objective
The campaign aimed to create greater awareness around the financial impact of tobacco consumption, encourage users to reflect on their recurring expenses, and demonstrate the potential savings and investment opportunities that could be unlocked by redirecting those expenses.
CIL's Solution
CIL developed a QR-led interactive experience with a mobile-friendly user journey. The interactive microsite featured a Tobacco Expense Calculator, allowing users to calculate their tobacco spending and instantly visualize the monthly and yearly financial impact. The experience also showcased potential savings and investment growth, creating a more personalized and meaningful awareness journey through real-time consumer interaction.
Outcome
The campaign transformed a traditional awareness message into an interactive financial awareness experience. By allowing users to calculate their own tobacco expenses and visualize potential savings and investment growth, the initiative created a more relatable and engaging way to communicate the long-term financial impact of tobacco consumption.
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