Automated Voice Campaign Against Fake News
Voice Call · Social Awareness
About the Campaign
Fake news is often alarming or shocking. The most effective fake news taps into the rawest of human emotions: anger, fear, and anxiety. Well-intentioned people share concerning messages to protect loved ones — making fake news a form of weaponized rumors and manufactured gossip. WhatsApp has at least 200 million users in India and is the most used app for online conversation. A 2018 survey found that rural Indian respondents frequently trusted WhatsApp messages — making misinformation a serious challenge.
Campaign's Objective
WhatsApp aimed to raise awareness about misinformation nationwide and teach users to distinguish authentic messages from fabricated ones — encouraging verification before sharing and reducing the viral spread of harmful false information.
CIL's Solution
Cosmic Information & Technology leveraged their database to reach audiences through voice call awareness campaigns, delivering educational content about identifying and stopping the spread of false information. The campaign reached millions of users with clear, engaging audio messages.
Outcome
The campaign significantly increased awareness regarding misinformation across India. CIL achieved over 75% listenership across different content pushes during the entire campaign — demonstrating the effectiveness of voice-based public awareness at national scale.
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