Ujjivan AR Ganesh Chaturthi Campaign

About Ujjivan AR Campaign

Ujjivan Small Finance Bank transformed its Ganesh Chaturthi greetings into immersive digital experiences using Augmented Reality (AR). Instead of traditional festive communication, the campaign blended devotion with technology by enabling customers to interact with AR content across multiple touchpoints. Through this innovative approach, Ujjivan created memorable moments by bringing the spiritual essence of Ashta Ganesha Darshan to life in a modern, engaging format.

Campaign's Objective

The campaign aimed to elevate festive greetings into meaningful customer engagement experiences. Ujjivan focused on capturing attention by converting static touchpoints into interactive AR journeys, while also creating an emotional connection through spiritually rich content. Additionally, the objective was to position the brand as modern, innovative, and customer-centric.

CIL's Solution

CIL deployed its AugmentR platform to deliver AR-enabled experiences across five different customer touchpoints, including greeting cards, standees, lift screens, Swiggy order inserts, and newspaper advertisements. The solution ensured seamless accessibility, allowing users to simply scan and experience the content without requiring any app download. Each interaction offered a short yet immersive 2–3 minute experience, showcasing Ashta Ganesha visuals in an engaging and interactive format. CIL also integrated real-time analytics to track scans, engagement levels, and dwell time, enabling performance measurement and insights.

Touchpoints Activated

• Greeting cards
• Standees
• Lift screens
• Swiggy order inserts
• Newspaper advertisements

Outcome

The campaign achieved high engagement across multiple touchpoints, with customers actively interacting with the AR experiences during the festive period. The combination of devotion and technology helped create strong emotional connections between the brand and its audience. Overall, the campaign enhanced brand recall, strengthened customer relationships, and positioned Ujjivan as a forward-thinking bank delivering innovative customer experiences.