TVS XL100 – Kamai Ka Champion Festive Campaign
CIL Microsite Solution
About the Campaign
For TVS XL100 – Kamai Ka Champion, CIL developed a QR-led interactive microsite that transformed on-ground BTL activations into a seamless phygital experience. The festive rollout extended across multiple markets, connecting physical consumer activations with an engaging, mobile-first digital journey. Consumers could simply scan a QR code to explore the TVS XL100's real-world applications through interactive content while enabling consumer registration, lead capture, and measurable engagement.
Campaign's Objective
The campaign aimed to enhance consumer engagement during festive on-ground activations, make TVS XL100's product communication more interactive, and connect physical BTL experiences with digital engagement. It also focused on enabling consumer registration and lead capture while generating actionable insights through user analytics.
CIL's Solution
CIL developed a QR-led interactive microsite with a mobile-first consumer journey. By scanning a QR code, consumers could explore the TVS XL100's real-world applications through interactive product content and motion graphic-based storytelling. The experience included consumer registration and lead capture, a bilingual interface in English and Tamil, and user analytics through a standard dashboard to measure engagement and campaign performance.
Festive Rollout
The Kamai Ka Champion festive activation was rolled out across multiple states, including: Uttar Pradesh · Bihar · Jharkhand · Chhattisgarh · Andhra Pradesh · Telangana · Karnataka This multi-market deployment enabled TVS XL100 to deliver a consistent digital experience across diverse on-ground activation environments.
Outcome
The campaign successfully transformed traditional BTL on-ground activations into a measurable phygital experience. By combining interactive product exploration, motion-led storytelling, bilingual communication, and lead capture, the campaign created a more engaging consumer journey while enabling measurable digital engagement across multiple festive markets.
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