Times Gehena AR Campaign
Augmented Reality · Jewellery
About Times Gehena AR Campaign
Times Gehena leveraged Augmented Reality (AR) to transform traditional newspaper advertising into an interactive experience for its jewellery exhibition. Through AR-enabled ads in Rajkot and Ahmedabad editions, the brand created excitement and curiosity among readers, allowing them to engage with the campaign digitally. This approach helped Times Gehena stand out in the jewellery space while promoting its exhibition in a more innovative and memorable way.
Campaign's Objective
The primary objective was to increase awareness and footfall for the jewellery exhibition by enhancing traditional print ads with interactive experiences. Times Gehena aimed to capture audience attention, encourage more visitors to attend the event, and digitally showcase its premium jewellery collections in a way that reflects the brand's elegance and exclusivity.
CIL's Solution
CIL deployed its AugmentR platform to activate AR experiences across newspaper editions in Rajkot and Ahmedabad, ensuring targeted reach among local audiences. The solution enabled users to access the experience instantly through a simple scan, without requiring any app download. The AR content was designed specifically for the event, highlighting jewellery collections, key exhibition features, and clear invitations to attend. Additionally, CIL integrated real-time tracking capabilities to monitor user interactions, including scan rates and engagement duration, providing valuable campaign insights.
Outcome
The campaign successfully generated strong local buzz, reaching thousands of readers across Rajkot and Ahmedabad. The interactive AR experience captured user interest and drove meaningful engagement, even within short interaction durations. It significantly increased visibility for the exhibition and contributed to higher visitor interest. The campaign also provided useful data insights — such as a majority of users accessing via Android devices — helping optimize future marketing strategies.
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