Schizophrenia Awareness AR Experience
Augmented Reality · Mental Health
About the Campaign
Astera by Intas Pharmaceuticals partnered with AugmentR to create an immersive Augmented Reality experience that raised awareness about schizophrenia through empathy and storytelling. Instead of relying only on traditional print communication, the campaign transformed a printed visual into an interactive AR experience, allowing audiences to engage with the message in a deeper and more meaningful way.
Campaign's Objective
The campaign aimed to increase public awareness and understanding of schizophrenia by helping people experience the emotional reality behind an often misunderstood condition. Rather than simply delivering information, the objective was to encourage empathy, reflection, and meaningful conversations through immersive technology.
CIL's Solution
Using the AugmentR platform, CIL converted a printed creative into an interactive AR experience that could be accessed by simply scanning a QR code with a smartphone. The experience blended digital storytelling, motion graphics, and immersive visuals to help audiences connect emotionally with the campaign's message. By combining physical print with augmented reality, the campaign created a memorable awareness initiative without requiring users to download any mobile application.
Outcome
The campaign demonstrated how Augmented Reality can go beyond marketing to create meaningful social impact. By transforming a static printed message into an immersive experience, Astera by Intas Pharmaceuticals encouraged audiences to better understand schizophrenia through empathy, emotion, and interaction. The initiative highlighted how immersive technology can strengthen healthcare awareness campaigns and create lasting emotional connections.
Want to Run a National-Scale Engagement Campaign?
Talk to our experts and see how Cosmic's platforms can power your campaign.