Pepsi VIP Bano Contest
SMS · Missed Call · Contest
About the Campaign
Pepsi India, the official sponsor of IPL, made an effort to connect all its Social Pages through an engaging game. Rather than offering price reductions, Pepsi provided consumers with the most unique seat in the stadium — the exclusive Pepsi VIP Seat — as incentive for purchasing large-format bottles. The campaign targeted young IPL fans, turning product purchase into a chance for a VIP match experience.
Campaign's Objective
The initiative aimed at engaging its fan base with brain-teasing clues and hints through an integrated approach — offering participants Pepsi merchandise, talk time credits, t-shirts, and IPL tickets across a national contest.
CIL's Solution
Participants purchased PepsiCo products and sent unique codes via SMS. CIL provided complete activity management, technical execution, backend and frontend support, and winner notification via telemarketing. 300 million unique codes were printed on PepsiCo products for the campaign.
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