Kellogg's Breakfast Pledge Campaign
Missed Call · SMS · WhatsApp
About the Campaign
Kellogg's — the world's leading cereal company — announced a new initiative in India: 'Kellogg's Breakfast Pledge' to build nation-wide awareness on the importance of eating breakfast every day. The initiative encourages pledges to have breakfast daily, with each pledge resulting in a breakfast provided to a child. The program aims to empower one Indian to influence or impact another Indian to discover the power of breakfast.
Campaign's Objective
To integrate Kellogg's and cereals into local culture and shift consumer perception from instant food to a substantial breakfast option — driving behaviour change across both rural and urban India.
CIL's Solution
CIL provided a unified 10-digit number mapping: Missed call, WhatsApp, and SMS — all flowing into a single Advanced MIS Dashboard organizing responses by channel. Full campaign support included concept, execution, backend management, and reporting across all states.
Platform Highlights
- Unified 10-digit number across Missed Call, WhatsApp, and SMS
- Keyword-based pledge confirmation across all three channels
- Advanced MIS Dashboard with channel-wise analytics
- Health awareness integration with pledge confirmation messages
- Rural and urban market coverage across all Indian states
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