Etilaam Intas Christmas AR Experience

About Etilaam Intas Christmas AR Experience

Etilaam Intas elevated its festive marketing campaign by integrating Augmented Reality (AR) into Christmas-themed promotional materials and customer engagement activities. Instead of relying only on traditional festive communication, the campaign offered users an immersive AR experience that brought the Christmas celebration to life digitally. The experience allowed customers to interact with festive visuals and brand elements in an engaging and memorable way, creating a stronger emotional connection during the holiday season.

Campaign's Objective

The campaign aimed to create a unique and interactive festive experience that would capture customer attention and increase engagement during Christmas celebrations. Etilaam Intas wanted to move beyond conventional festive promotions by introducing an immersive digital experience that enhanced customer interaction, increased excitement around the campaign, and positioned the brand as modern, innovative, and technology-driven.

CIL's Solution

CIL deployed its AugmentR platform to create a web-based AR Christmas experience that users could access instantly through QR code scanning without requiring any app download. The AR experience was designed to combine festive storytelling, interactive visuals, and immersive brand engagement to create a memorable holiday campaign experience. Users could interact with Christmas-themed digital elements directly through their smartphones, making the campaign more engaging and shareable. CIL also enabled real-time analytics to monitor campaign performance, including scans, engagement duration, and interaction insights.

Campaign Highlights

• Web-based AR — no app download required
• Instant access via QR code scan on any smartphone
• Christmas-themed interactive digital elements
• Festive storytelling combined with brand messaging
• Real-time analytics: scans, engagement duration, interaction insights
• Shareable AR experience to amplify organic reach

Outcome

The campaign successfully increased festive engagement by transforming a standard holiday promotion into an immersive AR-powered experience. It encouraged higher customer interaction and helped create stronger brand recall during the festive season. The AR-driven approach also helped Etilaam Intas stand out with an innovative and experience-led Christmas campaign while delivering measurable engagement insights for future festive marketing initiatives.