BJP Membership Drive

About BJP Membership Drive

BJP (Bharatiya Janata Party) is the ruling party in India. BJP launched a missed call membership initiative to expand membership rolls across the country. The program enables Indian citizens to join the party by dialing a dedicated number — with zero friction, zero cost.

Campaign's Objective

BJP executed a nationwide membership recruitment effort across all communities using missed calls. The goal involved creating an integrated mobile and web registration platform with unique membership numbers and basic user information capture.

CIL's Solution

Cosmic Information & Technology designated the toll-free number 8980808080 for membership enrollment, available nationwide including Union Territories. The workflow: missed call triggers automatic disconnection, user receives SMS with registration link, completes form, and receives unique membership ID via SMS and email.

Platform Highlights

• PAN India Campaign — all states and Union Territories
• Performance monitoring for each State, AC, and PC
• Digital ID Card for each member
• NaMo App Integration
• OTP verified responses
• Profile creation for each member
• Digitization of 3 Crore+ Physical Forms

Outcome

BJP achieved the distinction of being the world's largest party with over 20 Crore Members. Platform metrics included 25+ Crore missed calls, 5+ Crore SMSes sent, and 5+ Crore digitized physical forms from remote areas. Live NaMo App integration was established for real-time tracking.