"Behadd" Movie AR Campaign

About "Behadd" AR Campaign

To amplify the launch of the movie Behadd, an immersive Augmented Reality (AR) campaign was executed across multiple physical touchpoints. Moving beyond traditional print promotions, the campaign transformed static creatives into interactive digital experiences using AugmentR technology. AR integration was implemented across movie standees, newspaper ads, wall posters, and visiting cards, allowing audiences to scan and unlock engaging movie content directly from print.

Campaign's Objective

The campaign aimed to generate strong pre-release buzz and excitement around the movie. The objective was to convert static promotional materials into interactive experiences, increase audience recall, and create deeper engagement. Additionally, the campaign focused on tracking user interactions from offline media to measure effectiveness.

CIL's Solution

CIL deployed its AugmentR platform to create a customized AR experience aligned with the movie's theme. The solution was seamlessly integrated across multiple print formats, enabling users to instantly access the experience through a simple scan without requiring any app download. CIL also implemented real-time analytics to track engagement, allowing the campaign team to monitor user interactions across different touchpoints and evaluate performance.

Formats Activated

• Movie standees
• Newspaper advertisements
• Wall posters
• Visiting cards

Outcome

The campaign successfully boosted audience excitement prior to the movie's release by delivering immersive and interactive experiences. It demonstrated how AR can transform traditional film promotions into engaging and measurable campaigns. Post-campaign insights enabled the team to measure interaction volumes across various print formats, identify the most effective touchpoints, and understand audience behavior during the pre-release phase. Overall, the campaign highlighted the impact of AR in enhancing movie marketing and driving meaningful audience engagement.