AR-Powered Independence Day Sale Campaign
Augmented Reality Electronics
About the Campaign
Croma leveraged CIL's AugmentR platform to transform its Independence Day Sale communication into an immersive on-ground consumer experience. By bringing promotional leaflets to life through WebAR, the campaign created an interactive retail touchpoint that connected physical communication with digital engagement.
Campaign's Objective
The campaign aimed to create awareness for Croma's Independence Day Sale, drive on-ground consumer engagement, and transform promotional leaflets into an interactive experience that encouraged consumers to explore the brand and its offerings.
CIL's Solution
Using the AugmentR platform, CIL developed a WebAR-powered leaflet activation featuring a multilingual experience in English, Hindi, and Gujarati. Consumers could scan and instantly access an interactive Croma technology experience, followed by a clear CTA encouraging them to check their nearest Croma store.
Outcome
The campaign delivered up to 3X higher dwell time, enhancing consumer engagement and brand recall. By transforming a familiar promotional leaflet into an immersive AR experience, the campaign created a memorable “wow” moment while encouraging consumers to explore their nearest Croma store.
Post-Campaign Insights
The campaign helped increase interaction with the promotional communication, strengthen visibility for Croma's Independence Day Sale, and demonstrate the potential of WebAR to create engaging, measurable experiences for on-ground retail activations.
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