AR Packaging Transformation Campaign
Augmented Reality FMCG
About the Campaign
Figaro leveraged CIL's AugmentR platform to transform a traditional packaging update into an interactive digital experience. The campaign used WebAR to help customers clearly understand Figaro's transition from its old packaging to its new identity, turning a static print advertisement into an engaging brand storytelling touchpoint.
Campaign's Objective
The campaign aimed to create awareness around Figaro's new packaging, communicate the packaging transition clearly, transform a static print advertisement into an interactive experience, and increase customer engagement through WebAR.
CIL's Solution
Using the AugmentR platform, CIL developed a custom WebAR experience showcasing Figaro's old-to-new packaging transformation. A QR code integrated into the print advertisement enabled instant mobile activation, allowing users to experience the packaging transition through immersive and interactive storytelling — without requiring any app download.
Outcome
The campaign successfully transformed a traditional packaging update into an engaging digital experience. By simply scanning the QR code, users could experience the transition from Figaro's old packaging to its new identity in an immersive way, improving product recognition and creating stronger customer engagement.
Post-Campaign Insights
The campaign enabled the team to measure customer interaction through QR scans, increase visibility for the new packaging launch, and deliver a memorable and interactive brand experience. It demonstrated how WebAR can enhance product launches and packaging transition campaigns by turning traditional print media into engaging digital experiences.
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