Amul Voice Conference Campaign via Msamvaad
Voice Conference · Msamvaad
About the Campaign
During the COVID-19 lockdown, Milk was marked as an essential service and exempted from the restrictions imposed by Central Govt. of India. Banas Dairy, which is part of Amul, collects milk from its vendors placed in different parts of Gujarat. These milk vendors needed to be well aware of precautions and health measures to prevent COVID-19 infection. Vendors lacked awareness, held misconceptions, feared business loss, and had security concerns that needed to be addressed directly and at scale.
Campaign's Objective
Banas Dairy wanted to touch base with these vendors to explain the scenario and take questions from them to provide correct information — making the Milk Collection and processing cycle as smooth as it should be.
CIL's Solution
Cosmic suggested the mSamvaad conferencing platform enabling large-scale live interaction and Q&A sessions. Banas Dairy adopted it for vendor communication, allowing thousands of milk vendors to connect on a single audio bridge with zero internet dependency. Each of the conferences connects thousands of milk vendors and runs for more than 1 hour — proving the usefulness of mSamvaad Conferencing Solution at scale.
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